Thursday, May 26, 2011

Journal #10: Metaphor


In this Sony headphone advertisement, the company is trying to get the message across that their headphones are the best at blocking all outside noise. Megaphones are extremely loud, and always used when someone wants to get their voice heard in audio-impared situations. The megaphone kid is used as a metaphor for the worst noise imaginable; the most impossible to ignore. The woman is sitting directly in front of the megaphone kid, looking calmly asleep, headphones over her ears. The picture is trying to say that even though there is an obnoxious noise behind the woman, she can still enjoy her music without interruption thanks to the amazing Sony headphones. I think this is a successful metaphor because the message of the advertisement is easy to understand.

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