Thursday, May 26, 2011

Journal #12: Handwritten


For the handwriting assignment, I found this Dior makeup ad. The "be Iconic" phrase is scribbled in pink lipstick, the same hue as the lipstick in Kate Moss' hand. I think the handwritten script works in this case because the product is supposed to be so great that "Icons" like Kate Moss (who is one of the most recognized names in the modeling industry to date) will use it. The fact that the color of the writing matches the lipstick makes it look like Kate Moss wrote it as an afterthought to the original "Dior Addict" title. Since she herself is so influential, it is as if she is telling the women all over the world that they too can be as much of an icon as she is if they use the Dior Addict lipstick.

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