The Android robot has been becoming more and more popular due to phone companies like Sprint and Verizon using Android as their operating system of choice. The company has copyrighted their own color, "Android Green" which is hue #A4C639. Since the software was purchased by Google at the peak of the Go Green era, I think the light, kelly green is a fitting color. Because of the save-the-Earth movement, people are more attracted to any green because of the association it has with a healthier, eco-friendly lifestyle change.
Logo Two: Pepsi
The Pepsi-Cola logo is known worldwide, due to the successful taste of the soda which it represents. The success of the logo however, might also be due to the color pair chosen to represent the beverage. Pepsi did not create their own colors (no Pepsi-red or Pepsi-blue) like most companies choose to do (Tiffany & Co., Android), but perhaps they didn't need to. Blue and red are 2/3 of the primary color trio, so they are highly recognizeable and commonly used together. With the white "smile" used inbetween the two colors, it brings sort of a patriotic-American feel to the logo, and is perhaps why it took off so quickly in the U.S.
Logo Three: Gatorade
Gatorade has always been recognized due to their bright orange lightning bolt. It stands out so well against the darker green font, and is probably because orange and green naturally go together as part of a triadic color harmony (Gatorade left out the purple). The orange and green combo isn't an unusual pairing for the sports drink however, because Gatorade was first invented in 1965 at the University of Florida, home of the Gators football team. Rather than having the blue and orange like the team uniforms, Gatorade chose to incorporate the green color of the mascot. Since people could relate the drink to its birth place, the color harmony chosen by the company was successful.
No comments:
Post a Comment